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Brendan Reid

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content marketing

Three Ways to Create Content that Nurtures Customer Relationships

March 5, 2015

For years now, as content marketing has braised in ubiquity and flirted with saturation, most marketers have felt growing pressure to produce volumes of searchable, shareable, Mashable, HuffPost-able, and Buzzfeed-able content to capture fleeting looks and attention from an increasingly distracted audience.

Amid our tireless listicle creation, we've fought a parallel battle with the voice inside ourselves making a very compelling argument that less is more, and that quality trumps quantity.

Read more.

In marketing Tags marketing, content, brendan reid, marketingprofs, tips, career
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